Tipperary GAA have confirmed that there will be no renewal of the three-year sponsorship deal with Teneo after that agreement comes to an end later this year.
The deal between both parties commenced in 2018 and brought with it several considerable achievements for the Premier County across the three-year period.
In 2019 Tipperary were crowned All-Ireland champions as Liam Sheedy’s return to manage the senior side brought with it a third All-Ireland of the decade.
Tipperary also won the 2020 Munster Senior Football Championship in memorable circumstances after they defeated Cork in Páirc Ui Chaoimh to end an 85-year wait for a provincial football title.
Speaking after the news that Teneo and Tipperary GAA will not extend their deal beyond this year, Tipperary GAA chairman John Kennedy said: “We have commenced a process to secure a partner that will pick up from our outgoing sponsors Teneo in matching our ambition for the development and success of our games in the county.
“The Tipperary brand is among the strongest in Gaelic Games, as results over recent years have shown. In the past three years, our hurlers won an All-Ireland senior hurling title and U-20 title, while last year also showed the depth of Tipperary as a dual county with our famous Munster football final success.
“We also have a strong supply of talent coming from underage ranks, while off the field, our players are excellent ambassadors for Tipperary and the GAA. Tipperary, therefore, continues to be an attractive proposition for potential sponsors so we are really confident about the process underway.”
He added: “Teneo was a great partner for Tipperary and we are hugely grateful for its support. We had three brilliant years, which conclude in December, so this was a very mutually enjoyable and successful tenure. We are also grateful to Teneo that, through its Teneo Sponsorship team, it is bringing expertise to bear in helping us secure the best possible partner for the future.”