Leinster Rugby will be wearing the three stripes of adidas on their jerseys and kits starting this summer.
The German brand, already associated with the All Blacks and France becomes the official kit partner to all Leinster Rugby teams in a five year deal announced today. Adidas are also kit sponsors of Munster.
The sponsorship will see Leinster Rugby senior coaches and players begin their 2018/19 pre-season training in June wearing their new adidas kit.
The deal includes the men’s and women’s senior Leinster Rugby teams as well as Leinster Branch Referees, all age grade teams and all coaching and domestic staff working with the 76,000 players across the 12 counties of Leinster.
“adidas is one of the most famous brands in the world, never mind in the team wear and sports marketing landscape. We are delighted to have such an iconic brand alongside us as we look to grow as a club both on the field and off”, said Leinster Rugby CEO Mick Dawson on the announcement.
“Already we have seen some great innovations from their team for our training and match kit and we look forward to seeing the kit on the players and indeed seeing the replica kit in-store from June.”
“A new jersey gets everyone excited and a new jersey with a new kit supplier like adidas doubly so.”
Leinster Rugby joining a global family
Leinster Rugby is the latest addition to the adidas rugby portfolio that already includes the All Blacks and France.
In addition to rugby, adidas has global partnerships with the likes of Manchester United, Real Madrid and FIFA and supply a host of international football teams like Spain and Germany.
“We are incredibly proud to be partnering with Leinster Rugby from the 18/19 season”, said Phil Benton, Vice President Sales, adidas UK & Ireland.
“It is a club with a rich history and unrivalled list of achievements across both domestic and European rugby. We look forward to working with the club at all levels from players, coaching staff and fans alike across a long and successful partnership both on and off the field of play”.
Pre-orders begin in June
The new Leinster Rugby adidas training kit will be available to pre-order from mid-June from Life Style Sports and the new home and alternate jersey will be launched in July.
Leinster Rugby and adidas also confirmed a range of new sizes and clothing options would be available to supporters in response to feedback from the Official Leinster Supporters Club.